Probably no other assignment I have received has had such an ongoing impact on my understanding of the profession than the week I spent at the Googleplex in Mountain View, CA. Two reporters and I spent the time getting to know the ins- and-outs of the place while interviewing the founders, their executives and their army of engineers. We listened to their competitors, website owners and their advertisers. We even visited their Chicago operations, where I was able to look over the shoulders of their ad team scrutinizing the Chicago Tribune website and our advertisers. It was life-changing. Have you ever had the opportunity to watch someone cheerfully plot your destruction? That’s kind of how it felt. Since then, I have tried to learn as much as I can about the intersection of web content, search engines and user behavior. I have taken a keener interest in the digital products the Tribune has been rolling out. We’re profitable, we’ll emerge from bankruptcy, and we’ll hopefully adapt more quickly to the challenges of Google and others on the web. For the sake of journalism, we better succeed.